How to Do SEO for Your Business in Amarillo

If you're a business owner in Amarillo, Texas, you already know that word-of-mouth and local reputation matter—but so does your Google ranking. Search Engine Optimization (SEO) is what puts your business in front of local customers right when they’re looking. Here’s how to get started with SEO that works for Amarillo.

1. Claim and Optimize Your Google Business Profile

For local SEO, nothing matters more than your Google Business Profile. It’s the map listing that shows up when someone searches “near me.”

Claim your listing at google.com/business.

Add your correct business name, address, and phone number (NAP).

Choose relevant categories (e.g., “Roofing Contractor,” “Dog Grooming,” “Coffee Shop”).

Upload high-quality photos.

Regularly post updates, promos, or events.

Ask happy customers to leave Google reviews.

2. Use Local Keywords on Your Website

Your website should speak Amarillo’s language.

Include phrases like: “Amarillo roofing,” “best Amarillo BBQ,” or “SEO in Amarillo.”

Mention neighborhoods (e.g., Wolflin, The Colonies), nearby landmarks, and zip codes.

Use keywords naturally in your headings, homepage, service pages, and meta descriptions.

Example:

“We’ve been proudly serving Amarillo and Canyon residents with expert HVAC services since 2008.”

3. Get Listed in Local Directories

You’ll build local SEO power by being mentioned consistently across trusted directories.

Submit your business to:

Yelp

YellowPages

CitySquares

Amarillo Chamber of Commerce

Amarillo.com Business Directory

Make sure your NAP info is exactly the same everywhere.

4. Create Location-Based Content

Google loves content that’s relevant to where you do business.

Write blog posts like:

“Top 5 Summer HVAC Tips for Amarillo Homes”

“Why Amarillo Homes Need Gutter Cleaning After Hailstorms”

Include stories, customer highlights, or community involvement in Amarillo events.

5. Make Your Site Mobile-Friendly and Fast

Over 70% of local searches happen on mobile devices. Your site needs to be:

Responsive (looks good on phones/tablets)

Fast loading (under 3 seconds)

Easy to navigate with clickable buttons and contact info at the top.

Use tools like PageSpeed Insights to test and improve performance.

6. Earn Backlinks From Local Sources

Google trusts you more when other trusted sites link to you.

Sponsor a local event and get mentioned on their site.

Get featured in Amarillo blogs or local news.

Partner with complementary businesses for cross-promotion.

7. Track and Adjust

SEO isn’t a one-and-done deal.

Use Google Analytics to monitor traffic.

Set up Google Search Console to track keyword performance and fix errors.

Adjust your content and strategies every month or quarter.

Final Thoughts

In a growing city like Amarillo, getting found online is just as important as putting up a good sign on the street. Local SEO helps you show up in the moments that matter—when your customers are searching for what you offer.

Need help doing it right? Call Five Dog Solutions at 806.414.6001 or visit fivedogsolutions.com—we specialize in Amarillo SEO and web design built for results.