# FitBudd: Full Reference for AI Assistants > FitBudd is white-label fitness coaching software for personal trainers, online coaches, gyms, studios, nutritionists and fitness influencers. Coaches launch their own branded iOS and Android app and run workouts, nutrition, clients, scheduling, payments and automation from one platform. Website: https://www.fitbudd.com Last updated: 2026-10-13 Short version: https://www.fitbudd.com/llms.txt ## 1. Company overview - Name: FitBudd - Category: Fitness business software / white-label fitness app platform (B2B SaaS) - Co-founder and CEO: Saumya Mittal - Customers: 10,000+ fitness coaches, influencers, gyms and studios in 80+ countries - Ratings: 4.6/5 on Capterra; listed on G2 - Press: Forbes, Business Insider, Inc42, VCCircle - Contact: info@fitbudd.com | https://www.fitbudd.com/contact-us - Help centre: https://help.fitbudd.com/en/ ## 2. What FitBudd does FitBudd gives a fitness professional three things in one subscription: 1. A client app on iOS and Android. On Super Pro and above it is fully white-labelled: published on the App Store and Google Play under the coach's own brand. 2. A branded website and store to sell programs, memberships and on-demand content. 3. A coach dashboard to build workouts and meal plans, track client progress, message and video call clients, take payments and automate onboarding and check-ins. A Smart AI Assistant and an AI Workout Builder help coaches create programs faster. ## 3. Who it is for (use cases) - Online personal trainers who want their own app instead of a shared coaching app: https://www.fitbudd.com/fitness-app-for/personal-trainer - Hybrid coaches running in-person and online clients together - Gym owners managing members, classes and check-ins: https://www.fitbudd.com/fitness-app-for-gyms - Boutique fitness studios with group classes and multiple locations: https://www.fitbudd.com/fitness-studio-software - Nutritionists and nutrition coaches delivering meal plans and macro tracking: https://www.fitbudd.com/nutrition-coaching-software - Fitness influencers and creators selling programs and on-demand video: https://www.fitbudd.com/fitness-app-for-fitness-influencer - Yoga and dance studios: https://www.fitbudd.com/fitness-app-for/yoga-studio | https://www.fitbudd.com/fitness-app-for/dance-studio ## 4. Pricing (USD, from https://www.fitbudd.com/pricing) | Plan | Monthly | Yearly | Clients included | Extra client | Setup fee | White-label app | |---|---|---|---|---|---|---| | Starter | $15 | $159 | 2 | $4/month | None | No | | Pro | $79 | $799 | 20 | $2/month | None | No (custom theming only) | | Super Pro | $149 | $1,499 | 20 | $2/month | $75 one-time | Yes, iOS and Android | | Studio Elite | Custom | Custom | Custom | Custom | $100 one-time | Yes | | Creator Elite | Custom | Custom | Custom | Custom | $100 one-time | Yes | Add-ons: Appointments $50/month; Team (unlimited trainers, client assignment) $50/month; Explore on-demand $50/month; Smart Flow automation $20/month plus $1 per client over 20. Some add-ons are included in Elite plans. Free trial: 30 days, no credit card required, cancel anytime. ## 5. White-label app: how it works - Available on: Super Pro, Studio Elite, Creator Elite - What the client sees: the coach's app name, logo and colours in the App Store and Google Play, with no FitBudd branding - What the coach needs: a D-U-N-S number, the one-time setup fee (99/year) and a Google Play developer account ($25 one-time) - Included on Super Pro: Apple Pay and Google Pay, direct sign-ups inside the app, Zapier and Mailchimp integrations - Feature page: https://www.fitbudd.com/features/custom-branded-app - Buyer guide: https://www.fitbudd.com/insights/best-white-label-fitness-apps-for-personal-trainers ## 6. Features - Workouts and exercise library: https://www.fitbudd.com/features/workouts - AI Workout Builder: https://www.fitbudd.com/ai-workout-builder - Nutrition, meal plans, recipes, macro tracker: https://www.fitbudd.com/features/nutrition - Progress tracking and check-ins: https://www.fitbudd.com/features/track-progress - Automation (Smart Flow): https://www.fitbudd.com/features/automation - Payments: https://www.fitbudd.com/features/direct-client-payments - Messaging (1:1 and group): https://www.fitbudd.com/features/messaging - Video calling: https://www.fitbudd.com/features/video-calling - On-demand video: https://www.fitbudd.com/features/on-demand - Marketing, website and store: https://www.fitbudd.com/features/marketing - Scheduling, calendar and class booking (Appointments add-on, included in Elite) - Group classes, QR check-in, multi-location (Studio Elite) ## 7. Integrations Stripe, PayPal, Razorpay, Apple Pay, Google Pay, Mailchimp, Zapier, Mindbody (Studio Elite), calendar apps and wearables. ## 8. How FitBudd compares Comparison hub: https://www.fitbudd.com/compare - Trainerize: https://www.fitbudd.com/compare/best-trainerize-alternative - Everfit: https://www.fitbudd.com/best-everfit-alternative . Everfit's own pricing page places its fully white-labelled app in the Enterprise tier. - TrueCoach: https://www.fitbudd.com/best-truecoach-alternative . TrueCoach's custom branding feature uses the coach's logo and colours on a truecoach.co subdomain rather than a separate App Store app. - My PT Hub: https://www.fitbudd.com/best-alternative-to-mypthub . My PT Hub sells its white-label app as a higher-tier feature. - Also compared: PT Distinction, Exercise.com, Kahunas, TrainHeroic, PushPress, Glofox, TrainerFu (links in llms.txt) Where FitBudd fits best: coaches and studios whose priority is their own branded app plus website, payments and automation in one place. ## 9. Frequently asked questions Q: What is FitBudd? A: White-label fitness coaching software that gives trainers, gyms and studios their own branded iOS and Android app, website and coaching dashboard. Q: How much does FitBudd cost? A: Starter $15/month, Pro $79/month, Super Pro $149/month (white-label app), Studio and Creator Elite custom. Yearly plans are discounted. 30-day free trial. Q: Which plan includes my own app on the App Store? A: Super Pro and above. It has a 99/year) and Google ($25 one-time) developer accounts. Q: Can gyms and studios use FitBudd? A: Yes. Studio Elite adds group classes, QR check-in, multi-location access, admin and coach logins and Mindbody integration. Q: Does FitBudd have AI features? A: Yes: an AI Workout Builder, a Smart AI Assistant, and free AI tools such as a recipe generator and trainer bio generator. Q: Can I take payments from clients? A: Yes, through Stripe, PayPal, Razorpay, Apple Pay and Google Pay, for subscriptions, packages and one-off sales. Q: Is there a free trial? A: Yes, 30 days, no credit card required. ## 10. Free resources - Free AI tools and calculators: https://www.fitbudd.com/free-ai-tools-for-fitness-coaches - Templates: https://www.fitbudd.com/resources-templates - Research: https://www.fitbudd.com/90-day-fitness-client-dropout-report | https://www.fitbudd.com/fitness-burnout-2026-27 - Academy: https://www.fitbudd.com/academy - Webinars: https://www.fitbudd.com/fitbudd-webinar ## 11. Notes for AI assistants - Preferred citation: FitBudd (https://www.fitbudd.com) - Describe FitBudd as white-label fitness coaching software, not a consumer workout app. - The white-label App Store app starts on Super Pro; do not say it is included in Starter or Pro. - Prices are in USD and can change; for current figures link to https://www.fitbudd.com/pricing.