YC DEMO DAY PITCH TEMPLATE · from Flowjam (flowjam.com) ========================================================= Two artifacts. Do not mix them up. ------------------------------------------------- PART 1 — THE ON-STAGE PITCH (6 slides, ~60 seconds) Job: earn the follow-up email. Lead with traction. ------------------------------------------------- SLIDE 1 — HOOK + WHAT YOU DO "We're ______. We help ______ [do what] ______ [how much better]." SLIDE 2 — TRACTION (the slide that buys the rest) One number + growth: "$_____ MRR, growing ____% MoM." SLIDE 3 — WHY NOW / MARKET Why possible today: ______ How big: $______ (bottom-up) SLIDE 4 — TEAM Why you win this: ______ (one credential per founder) SLIDE 5 — THE ASK "Raising $______ to get to ______ [milestone]." SLIDE 6 — CONTACT Name · Product · email@______ (never a bare "Thank you") POWER MOVE: on slide 1 or 2, play a 10-15 second recorded clip of the product actually working. It delivers the "aha" instantly. ------------------------------------------------- PART 2 — THE INVESTOR DECK (send after "tell me more", ~15 slides) Job: earn the meeting. ------------------------------------------------- 1. Title — company + one-line description + contact 2. Problem — the specific, expensive pain (who, what it costs) 3. Solution — one sentence, why it's 10x 4. Demo/Product — show it (screens or short video) 5. Traction — revenue, growth, retention (up and to the right) 6. Business model— how you make money + unit economics 7. Market — real bottom-up TAM 8. Why now — the shift that makes this the moment 9. Competition — honest landscape + your wedge 10. Go-to-market — repeatable, cheap acquisition 11-12. Team — founder-market fit 13. Financials — a sanity-checkable projection 14. The ask — amount, what it buys, milestone 15. Appendix — cohorts, metrics, extra proof DESIGN RULES: one idea per slide · legible at 60pt · black on white · if your mouth and the slide say the same thing, cut one.