CHECKMATE LIVE — BRAND ASSETS
Updated September 2026

Everything here is free to use as supplied. Please don't redraw, recolour or
rebuild it. Full guidance, including clear space and minimum sizes, is at
checkmate.live/brand-kit

WHAT'S IN HERE

01-logos/
  svg/   Vector. Use these wherever you can - they scale to any size.
  png/   Transparent raster, 2000 px wide, for tools that can't take SVG.

  flat-purple   The primary mark. The default in every context.
  gradient      The alternative, for feature use on dark - a hero, a title
                card, a cover.
  icon          Reduction only, where the logotype won't fit legibly.
                Never crop the logotype to make an icon.
  on-dark / on-light / on-purple
                Colourways cut for a specific ground. Clear space is built
                into the artwork.
  white / black One-colour versions, for newsprint, embroidery, screen
                printing, etching - anything that can't carry the purple.

02-partner/
  acf-crest     The Asian Chess Federation's trademark, not ours. Use it
                only in the context of Echess events and the ACF
                relationship. Co-branded lockups need approval first.
  poweredby     Credit and partner use only. Not a logo substitute; never
                replaces the primary logotype.

03-screenshots/
  Full-resolution stills of the platform, free to use in coverage.

04-colour/      Hex values, including the gradient.
05-copy/        Approved boilerplate, naming, and the usage terms.

CLEAR SPACE AND MINIMUM SIZE

Leave clear space on all four sides equal to the height of the bolt in the
mark. Nothing sits inside it - no type, no rules, no image edges, no other
logo. The on-dark, on-light and on-purple files carry that space in the
artwork already.

Don't reproduce the logotype below 96 px wide on screen or 24 mm in print.
Below that, use the icon (minimum 24 px / 8 mm).

CONTACT

Email        hello@checkmate.live
Chat         Open the chat on checkmate.live - bottom right of any page.
             Quickest for a straight answer during Australian hours.

Either way for approvals, co-branded lockups, interviews, b-roll, or
anything not covered here.

ON THE WEB

Website      checkmate.live
Brand page   checkmate.live/brand-kit - the full guidance, always current
Platform     play.checkmate.live

If anything in this pack disagrees with the brand page, the brand page wins.
It is the live version; this pack is a snapshot.

Checkmate Live and the Checkmate Live logo are trademarks of Checkmate Live
Pty Ltd (ACN 694 727 743).
