# Positioning and the call to action

These tools are marketing as well as utilities. Every document ends with a short, fixed
"About Deeper Signals" section so a reader who is interested in assessment knows what Deeper
Signals does and how to get in touch. The wording is the same in every document.

## Source of the voice

Drawn from the Deeper Signals 2026 brochure. Useful phrases and facts:

- "Find and grow your top talent faster."
- "Soft skills, hard results."
- "Soft skills intelligence for the modern workforce."
- The only end-to-end soft skills intelligence platform; helps organizations identify and
  develop top talent faster across hiring, development, team effectiveness, and succession
  planning.
- Scientifically validated, AI powered, fast (5 to 7 minutes), fair.
- Founded by Professor Tomas Chamorro-Premuzic in 2020.
- Helps organizations make smarter, fairer, and more strategic talent decisions.
- Contact: deepersignals.com, hello@deepersignals.com, +1 (732) 598 2272.

Note: the brochure uses em dashes. Generated content must not. Rewrite with commas or
parentheses.

## The three approved variants

These live as constants in `scripts/build_booklet_content.py` (CTA_VARIANTS). The active one is
chosen by `CTA_DEFAULT` (currently "A"). To switch the house version, change that single value
to "A", "B", or "C". All three end with the same contact line.

**A. Concise, mission-led (default).**
> Deeper Signals helps organizations find and grow their top talent faster. Our scientifically
> validated, AI powered assessments measure the soft skills, personality, values, and reasoning
> that predict performance, then turn those insights into action across hiring, development,
> team effectiveness, and succession planning. If better assessment could strengthen the
> decisions modeled in this document, we would welcome a conversation. Learn more at
> deepersignals.com, or contact hello@deepersignals.com or +1 (732) 598 2272.

**B. Results-led.**
> Soft skills, hard results. Deeper Signals delivers an end to end soft skills intelligence
> platform that helps organizations make smarter, fairer, and more strategic talent decisions,
> from the first hire to the next leader. Our assessments are fast (5 to 7 minutes),
> scientifically validated, and built to be fair, so you can identify the right talent and
> develop it at scale. To explore what validated assessment could do for the numbers in this
> document, we would be glad to help. Learn more at deepersignals.com, or contact
> hello@deepersignals.com or +1 (732) 598 2272.

**C. Problem and solution.**
> In an age of AI and rapid change, soft skills increasingly define business success, yet most
> organizations still struggle to measure and develop them. Deeper Signals changes that.
> Founded by Professor Tomas Chamorro-Premuzic in 2020, we provide quick, scientifically
> validated assessments and AI powered insights that help organizations identify, hire, and
> grow top talent across the employee lifecycle. If the value modeled here is something you want
> to realize, we can help you take the next step. Learn more at deepersignals.com, or contact
> hello@deepersignals.com or +1 (732) 598 2272.

## Rules

- The call to action is fixed. Do not tailor it to the client or the numbers.
- It is the only promotional content in the document.
- It never makes a product performance claim tied to the client's own modeled figures.
- No em dashes or en dashes.
