# Purposely.ai > Purposely.ai is an AI-powered creative insights platform for digital advertising. It automatically analyzes historical ad performance data and identifies exactly which creative elements — visuals, copy, formats — drive results, so media, creative, and strategy teams can make data-driven decisions without manual analysis or guesswork. Purposely.ai serves marketing agencies and in-house brand teams running paid social advertising, with a current focus on Meta (Facebook/Instagram) ads plus channel-agnostic support for any other content channel or data source (email, programmatic, even offline media) via spreadsheet-based integration. Live brands and orgs on the platform include Fjällräven, Jones Snowboards, Alzheimer's Association, World Central Kitchen, Parkinson's Foundation, USO, and countless others. Key terminology: "Label Lift" is Purposely.ai's core metric — the relative difference in a selected KPI (e.g., ROAS, CTR) when a creative element ("label") is present in ads versus absent. Insights show correlation, not causation; A/B testing is recommended to verify causation. ## Products - [Creative Insights Hub (CIH)](https://app.purposely.ai/insights): Analyzes a brand's top-performing ads and surfaces the visual and textual elements driving performance by KPI. Supports label types including Visual (Image, Video, Primary Color), Text (Phrase, Noun, Verb, Headline), and Combo (Custom Tags, Hook Text — text overlays on images and in the first 3 seconds of videos). Includes GPT Insights that auto-organize findings into theme clusters by timeframe. - Ads Summary: High-fidelity previews of Meta ads with associated KPIs, top/bottom performer views, metric filters (spend, KPI, and more), per-ad AI labels and stats, and gallery or table views. - Custom Tagging: Segment ads by any dimension — ad format (video vs. static, carousel vs. collection), audience (retargeting vs. prospecting), evergreen vs. seasonal, influencer, UTMs, and more — then get immediate aggregated performance insights per segment. - GenAI Concepting: Automatically generates new ad concepts (visual, headline, body copy) built from a brand's historically best-performing creative elements, with in-line editing, AI regeneration with feedback, and variations. - Workflow: Create, manage, and track internal or external ad approvals in one platform, enforce creative specs and copy compliance, then batch-launch ads across ad sets, campaigns, and ad accounts. - Slackbot & Microsoft Teams Agent: Generate charts, summaries, automated deck reports, ad concepts, and creative testing frameworks, and run custom commands directly from Slack or Teams. ## How It Works - Connect: Connect ad accounts via API (Meta) or spreadsheet-based integration for other channels; insights are generated within hours. - Realize: Select a KPI and get image, video, and text insights down to the component level, powered by computer vision, natural language processing (NLP), and LLMs. - Generate: Click the components you want to highlight and generate new ad concepts automatically with generative AI. - Launch: Manage approvals, enforce creative specs, and batch-launch ads across ad sets, campaigns, and accounts. ## Use Cases - Creative optimization: Copywriters get ideas for future copy, designers get data-driven direction, and media strategists understand what drives performance. - Reporting and audits: Generate account audits, monthly or quarterly recap reports, and custom summaries in a few clicks instead of hours of manual work. - New business and upsells: Use evidence-backed insights and AI capabilities to win pitches and grow client relationships. - Creative testing: Get custom creative testing frameworks and decide what to test next based on component-level signal. ## FAQs ### What is Purposely.ai? Purposely.ai is an AI-powered creative insights platform for digital advertising. It automatically analyzes your historical performance data and tells you exactly which creative elements — visuals, copy, formats — are driving results, so you can make smarter decisions without manual analysis or guesswork. ### What kind of insights does Purposely.ai provide? Purposely.ai analyzes your ads down to the component level — including all elements that make up images and videos including color insights, and breaks out copy headlines, text overlays, phrases, nouns, and verbs. It uses computer vision and natural language processing (NLP), as well as LLMs, to surface what's working and why. ### Can Purposely.ai help with reporting and stakeholder communication? Yes. The platform can generate account audits, monthly or quarterly recap reports, and custom summaries in just a few clicks — saving hours of manual reporting work. ### What ad platforms does Purposely.ai integrate with? The platform currently focuses on Meta (Facebook/Instagram) ads, with the ability to connect your accounts for insights and ad deployment via API. The tool also supports any additional content channel or data source (e.g. email, programmatic ads, even offline media) through a spreadsheet-based, channel-agnostic integration. ### How quickly can I get started? Get in touch with us and we can help you set up quickly. All we need is access to the ad account(s) / data sources, and insights will be generated within hours. ### Does Purposely.ai have a Slack or Teams integration? Yes. Purposely.ai includes a Slackbot and Microsoft Teams Agent that lets you generate charts, summaries, automated deck reports, ad concepts and Creative testing frameworks, and run custom commands directly from your messaging tools. ### Who is Purposely.ai for? Purposely.ai is built for media strategists, creative strategists, and marketing teams at agencies and brands who want to replace guesswork and manual analysis with clear data to validate hypotheses, automated analysis, and component-level creative insights, resulting in 30-50% increases in ROI. ### What is "Label Lift"? Label Lift is the relative difference in a selected KPI when a creative element ("label") is present in ads versus when it is not. For example, if ads containing the phrase "active summer living" had an aggregate ROAS of 11.9X while ads without it had 3.8X, the Label Lift is 213%. Insights show correlation, not causation — Purposely.ai can help set up A/B tests to establish causation, and soon will build features around automated testing. ### What results have customers seen? The outdoor apparel brand Fjällräven (via agency SmartMedia Tech) saw ROAS increase by 185% when doubling down on ads highlighting product features and benefits, as compared to all other ads running at the same time. Another Big Tech global micro chip maker found copy under 100 characters performed 54% better than average, giving its agency the data to validate its recommendations. See all customer stories: https://www.purposely.ai/categories/customer-stories ### How do I try Purposely.ai? Book a demo at https://meetings.hubspot.com/purposely/book-a-demo or email success@purposely.ai with the words "test purposely" in the subject. ## Customer Stories - [How this Exceptional Outdoor Apparel Brand Increased ROAS by 185%](https://www.purposely.ai/articles/how-this-exceptional-outdoor-apparel-brand-increased-roas-by-185): Case study on doubling down on product features/benefits concepts. - [How this boutique digital marketing firm won a new big brand customer with the help of Purposely.ai](https://www.purposely.ai/articles/how-this-boutique-digital-marketing-firm-won-a-new-big-brand-customer-with-the-help-of-purposely-ai): New-business win powered by AI creative insights. - [All customer stories](https://www.purposely.ai/categories/customer-stories): Full library of case studies and testimonials. ## Resources - [Resources home](https://www.purposely.ai/resources): All articles, guides, and updates. - [Creative Testing Framework](https://www.purposely.ai/creative-testing-framework): Free, customized 8-persona testing framework for any brand or organization, each persona paired with a recommended A/B test and creative concepts — built for the Creative Diversity requirements of Meta's Andromeda algorithm. - [Perspectives](https://www.purposely.ai/categories/perspectives): Industry viewpoints, including "Creative Is The New Targeting" and "Creative Best Practices for Diversification on Meta". - [Learning](https://www.purposely.ai/categories/learning): Practical guides on Meta ads and working with LLMs. - [Updates](https://www.purposely.ai/categories/updates): Product news and feature announcements. - [Values](https://www.purposely.ai/values): Company values. ## Company - Website: https://www.purposely.ai/ - App login: https://app.purposely.ai/insights - Book a demo: https://meetings.hubspot.com/purposely/book-a-demo - Contact: success@purposely.ai - LinkedIn: https://www.linkedin.com/company/purposely-ai/ - X (Twitter): https://x.com/purposely_ai ## Optional - [Privacy Policy](https://www.purposely.ai/privacy-policy): How Purposely.ai handles data. - [Learn Meta Ads (free guide)](https://docsend.com/view/mgpcr2p8ag94jjaz): Free educational resource on planning and launching Meta ads campaigns.