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    const VALID_COMBOS = {"AI & Data Platforms":["SMB"],"Communications":["ENT"],"Developer Infrastructure":["ENT","SMB","MM"],"Enterprise Software":["ENT","SMB","MM"],"Financial Services Tech":["ENT","SMB","MM"],"HR & Talent Tech":["ENT","MM"],"Healthcare & Life Sciences":["MM"],"Learning & Media Tech":["SMB","MM"],"Logistics & Supply Chain":["MM"],"Marketing & Sales Tech":["ENT","SMB","MM"],"Other":["MM"],"Retail & E-commerce Tech":["MM"],"Security & Compliance":["ENT","SMB","MM"],"Vertical Industry SaaS":["ENT","SMB","MM"]};
    
    const CONV_THRESHOLD = 0.0184;
    const LIFT_THRESHOLD = 0;
    
    const industrySelect = document.getElementById('industrySelect');
    const segmentSelect = document.getElementById('segmentSelect');
    
    PIVOT_DATA.industries.forEach(industry => {
      if (VALID_COMBOS[industry] && VALID_COMBOS[industry].length > 0) {
        const option = document.createElement('option');
        option.value = industry;
        option.textContent = industry;
        industrySelect.appendChild(option);
      }
    });
    
    function updateSegmentOptions() {
      const industry = industrySelect.value;
      const validSegs = VALID_COMBOS[industry] || [];
      const currentSeg = segmentSelect.value;
      
      segmentSelect.innerHTML = '';
      
      const segLabels = {
        'ENT': 'Enterprise (ENT)',
        'MM': 'Mid-Market (MM)',
        'SMB': 'SMB'
      };
      
      ['ENT', 'MM', 'SMB'].forEach(seg => {
        if (validSegs.includes(seg)) {
          const option = document.createElement('option');
          option.value = seg;
          option.textContent = segLabels[seg];
          if (seg === currentSeg) option.selected = true;
          segmentSelect.appendChild(option);
        }
      });
    }
    
    function formatConversion(value) {
      if (value === null || value === undefined) return '—';
      return (value * 100).toFixed(1) + '%';
    }
    
    function formatLift(value) {
      if (value === null || value === undefined) return '—';
      const sign = value >= 0 ? '+' : '';
      return sign + value.toFixed(2);
    }
    
    function renderChannel(adType, conv, lift) {
      const liftClass = lift >= 0 ? 'positive' : 'negative';
      return `
        <div class="channel-item">
          <span class="channel-name">${adType}</span>
          <div class="channel-metrics">
            <div class="metric">
              <span class="metric-label">Conv</span>
              <span class="metric-value">${formatConversion(conv)}</span>
            </div>
            <div class="metric">
              <span class="metric-label">Lift</span>
              <span class="metric-value ${liftClass}">${formatLift(lift)}</span>
            </div>
          </div>
        </div>
      `;
    }
    
    function updateQuadrants() {
      const industry = industrySelect.value;
      const segment = segmentSelect.value;
      const industryData = PIVOT_DATA.data[industry];
      
      const quadrants = {
        highPos: [],
        highNeg: [],
        lowPos: [],
        lowNeg: []
      };
      
      PIVOT_DATA.adTypes.forEach(adType => {
        const adData = industryData[adType];
        if (!adData) return;
        
        const conv = adData.conversion?.[segment];
        const lift = adData.lift?.[segment];
        
        if (conv === null || conv === undefined || conv === 0) return;
        if (lift === null || lift === undefined) return;
        
        const item = { adType, conv, lift };
        
        const highConv = conv >= CONV_THRESHOLD;
        const posLift = lift >= LIFT_THRESHOLD;
        
        if (highConv && posLift) quadrants.highPos.push(item);
        else if (highConv && !posLift) quadrants.highNeg.push(item);
        else if (!highConv && posLift) quadrants.lowPos.push(item);
        else quadrants.lowNeg.push(item);
      });
      
      Object.values(quadrants).forEach(q => q.sort((a, b) => b.lift - a.lift));
      
      const qHighPos = document.getElementById('qHighPos');
      const qHighNeg = document.getElementById('qHighNeg');
      const qLowPos = document.getElementById('qLowPos');
      const qLowNeg = document.getElementById('qLowNeg');
      
      if (quadrants.highPos.length) {
        qHighPos.classList.remove('hidden');
        document.getElementById('highPos').innerHTML = quadrants.highPos.map(c => renderChannel(c.adType, c.conv, c.lift)).join('');
      } else {
        qHighPos.classList.add('hidden');
      }
      
      if (quadrants.highNeg.length) {
        qHighNeg.classList.remove('hidden');
        document.getElementById('highNeg').innerHTML = quadrants.highNeg.map(c => renderChannel(c.adType, c.conv, c.lift)).join('');
      } else {
        qHighNeg.classList.add('hidden');
      }
      
      if (quadrants.lowPos.length) {
        qLowPos.classList.remove('hidden');
        document.getElementById('lowPos').innerHTML = quadrants.lowPos.map(c => renderChannel(c.adType, c.conv, c.lift)).join('');
      } else {
        qLowPos.classList.add('hidden');
      }
      
      if (quadrants.lowNeg.length) {
        qLowNeg.classList.remove('hidden');
        document.getElementById('lowNeg').innerHTML = quadrants.lowNeg.map(c => renderChannel(c.adType, c.conv, c.lift)).join('');
      } else {
        qLowNeg.classList.add('hidden');
      }
    }
    
    industrySelect.addEventListener('change', () => {
      updateSegmentOptions();
      updateQuadrants();
    });
    segmentSelect.addEventListener('change', updateQuadrants);
    
    updateSegmentOptions();
    updateQuadrants();