# Botika: Complete Reference Document > This document provides full-text content for AI agents, language models, and search systems. It covers all products, features, pricing, FAQ, case studies, and company information for Botika (botika.com). Last updated: October 2026 --- ## What Is Botika Botika is the AI operating system for fashion content, and an AI fashion photography platform for fashion brands. A team of AI agents gives creative and marketing one place to plan, produce, launch, and optimize every visual a brand publishes, from product pages to campaigns, across every market, channel, and season. Brands upload existing product photos (flat lays, mannequin shots, or existing on-model images), select from a diverse gallery of AI models, and receive publish-ready product images and video. Over 500,000 images and videos are produced every month for more than 3,000 brands, including Forever21, Perry Ellis, La Redoute, and Jordache. Brands on Botika report 90% lower production costs, 10x faster time to market, and a 40% higher conversion rate. Botika is not a general-purpose AI image generator. It is purpose-built for fashion ecommerce, with proprietary foundation models trained on fashion-specific data to preserve garment accuracy (fabric texture, print detail, drape, and fit) in every output. All AI models in the platform are fully synthetic, not based on real people, and fully licensed for commercial use with no usage rights fees. Botika was founded by Eran Dagan and Yarin Didi Meir. It is backed by Seedcamp, Secret Chord, and Startdom Ventures. --- ## Managed Accounts Annual managed accounts pair a brand with the Botika team. - Botika Creative Ops, a dedicated expert team, reviews and retouches images before the client sees them. - A dedicated customer success manager, and a brand book built with the brand during onboarding so every image follows its look. - Custom models: brand-exclusive and licensed annually. They stay exclusively the brand's while the account is active and are deleted on termination. A brand's own real models can be added as a private custom model, with release forms signed by the brand and the model. - Bespoke poses and backgrounds. Self-serve plans include retouch requests by tier. They do not include per-image review by Creative Ops. To talk to the team: https://botika.com/contact-us --- ## Core Platform Capabilities ### Supported Input Types - Flat lay product photos - Ghost mannequin / invisible mannequin photography - Existing on-model photos (professional, casual, cropped, or headless) - Phone-shot product photos ### Output Types - On-model product images (JPG, PNG) - AI fashion videos (zoom, casual walk, runway walk motion styles) - Ready-to-use PDP visuals ### Supported File Formats - Upload: PNG, JPG, WEBP - Output: JPG, PNG, sized for social media and ecommerce ### Turnaround Time Approximately 15 minutes per image. No daily upload cap, so brands can process as many photos as needed. --- ## Products ### AI On-Model Photography Generator URL: https://botika.com/products/on-model Botika's core product. Brands upload any product photo (flat lay, mannequin shot, or existing on-model image) and place it on an AI model from the Botika gallery. The AI preserves the garment's fabric texture, print detail, drape, and fit. Workflow: 1. Upload product photo (flat lay, mannequin, or on-model) 2. Select an AI model from the gallery (150+ options) 3. Choose background (clean studio, bold color, or on-location) 4. Download publish-ready images in approximately 15 minutes Supported inputs include cropped and headless product photos. Botika blends the AI model naturally into the composition. Accessories are partially supported: the AI attempts to preserve them but they may be removed or slightly altered, as accessories are not officially a supported category yet. Performance benchmarks: 10x faster time to market, 90% lower production costs, 40% higher conversion rate. --- ### Flat Lay to Model AI Converter URL: https://botika.com/products/flat-lay-photos Transforms flat lay product shots into on-model imagery. Brands photograph products on a flat surface (no mannequin, no model required) and Botika places the garment on a chosen AI model. Workflow: 1. Upload flat lay photo 2. Select AI model from the gallery 3. Choose pose (body shape options in development) 4. Select background 5. Receive on-model image Use case: Brands that photograph products in-house or at the factory can immediately generate publish-ready on-model imagery without a separate studio session. --- ### Ghost Mannequin to AI Model Converter URL: https://botika.com/products/mannequin-photography Converts ghost mannequin (invisible mannequin) photography into realistic on-model images without reshoots. Ghost mannequin photography, where the garment is photographed on a mannequin and the mannequin is later removed, is common in fashion production. Botika replaces this post-production workflow by placing the garment on a realistic AI model. Workflow: 1. Upload mannequin photography (clear, wrinkle-free images recommended) 2. Select from diverse AI fashion models 3. Choose poses (additional body type options in development) 4. Pick background 5. Receive realistic on-model output Result: Brands eliminate the cost of mannequin post-production and receive images that convert better than ghost mannequin visuals. The Nil+Mon case study documents a 4x conversion lift after switching from ghost mannequin to Botika on-model images. --- ### AI Fashion Video Generator URL: https://botika.com/products/ai-fashion-video Turns static product photos into fashion videos. Supports three motion styles: zoom, casual walk, and runway walk. Workflow: 1. Upload product photo (on-model, flat lay, or mannequin) 2. Select motion style 3. Customize with different models and backgrounds 4. Receive a ready-to-use video Credit cost: 5 credits per video (vs 1 credit per photo). Use case: Social media content, paid ads, and product pages that support video. Fashion videos generated with Botika are used for TikTok, Instagram Reels, and on-site PDP videos. --- ### AI Fashion Model Gallery URL: https://botika.com/models Botika maintains a gallery of 150+ diverse AI fashion models, both male and female. Models span ethnicities, ages, and body types. All models are fully synthetic (not based on real people) and fully licensed for commercial use. Female models include: Yeo Jin, Anouk, Daria, Leona, Ayo (Black), Leni (Latina), Imani, Rita, Anna, Maya, Emina, Charlie, and others. Male models include: Booker, Nick, Giovanni, Rodrigo, Tre (Black), Theo, Kazuto (Asian), Kai, Sven, Kevin, Alan, Erik, and others. Managed accounts and Enterprise plans include custom AI models tailored to a brand's aesthetic: brand-exclusive, licensed annually, and exclusively the brand's while the account is active. --- ## Solutions ### Cut Production Costs URL: https://botika.com/solutions/cut-production-costs Botika reduces visual production costs by up to 90% compared to traditional studio photography. Traditional fashion photoshoots involve model booking fees, studio rental, photographer fees, stylist fees, post-production editing, and logistics. Botika replaces all of these with an AI workflow. Cost comparison: A typical product photoshoot for 10 SKUs can cost $2,000 to $5,000. With Botika, the same 10 SKUs cost a fraction of a single month's subscription. --- ### Get to Market Faster URL: https://botika.com/solutions/get-to-market-faster Compresses factory-to-storefront timelines from weeks to hours. Brands traditionally wait 2 to 4 weeks for a studio slot after receiving new inventory. With Botika, products can be photographed at the factory (flat lay or mannequin), uploaded to Botika, and on-model images can be ready within 15 minutes, the same day. Metric: 10x faster time to market vs traditional studio photography workflows. --- ### Create Editorials at Scale URL: https://botika.com/solutions/launch-campaigns-faster Generates campaign and editorial imagery at scale without scheduling studio shoots. Fashion brands can produce lookbook-style editorial content for campaigns, seasonal collections, and marketing assets without the lead time of traditional shoots. Use case: A brand launching a summer collection can generate 50+ editorial images across multiple model types, poses, and backgrounds in a single day. --- ### Increase Diversity URL: https://botika.com/solutions/increase-diversity Shows every product on diverse models across ethnicities, body types, and ages, at full catalog scale. Traditional photoshoots make it economically unfeasible to photograph every SKU on multiple model types. Botika makes full catalog diversity achievable. With 150+ AI models available across different looks, brands can show a single product on 5+ model types without additional cost. --- ## Pricing URL: https://botika.com/pricing Botika offers self-serve plans billed monthly or annually, and managed annual accounts. Plan prices and credit allowances change, so current figures are on the pricing page and not in this file. ### Free Trial 8 free credits. No credit card required. ### Pro - Full model library access - Complete background library - 2K resolution output - Video generation capability - Editorial creation - 2 retouch requests per photo (annual plan) ### Advanced Includes everything in Pro, plus: - 4K resolution output - Team collaboration features - Kids/youth models (coming soon) - Custom footwear uploads - 3 retouch requests per photo (annual plan) ### Enterprise Custom pricing. Book a call for a quote. - Custom AI models tailored to brand aesthetic - Bespoke background scenes - Botika Creative Ops, a dedicated expert team that reviews and retouches images - Custom retouching guidelines - API access (batch processing) ### Credit System - 1 credit = 1 photo - 5 credits = 1 video - One-off credit packs (up to 150 credits) can be bought from Account & Billing - Unused credits from cancelled plans expire at the end of the billing cycle --- ## Frequently Asked Questions Source: https://botika.com/resources/faqs ### What is Botika? Botika is a generative AI platform that helps clothing brands and retailers make beautiful and realistic fashion photos using virtual models. ### What are credits and how many do I need? Each photo costs 1 credit and each video costs 5 credits. For example, uploading 4 photos and 1 video for a product costs 9 credits. ### What turnaround time can I expect? Approximately 15 minutes per image. Botika processes images with extra care to ensure results look like studio photographs. ### What image formats and resolutions can I use? Upload formats: PNG, JPG, WEBP. Output: JPG and PNG files. Resolution depends on plan, up to 4K on Advanced and Enterprise plans. ### Can I upload headless or cropped images? Yes. Upload your cropped photo and Botika blends the AI model into it naturally. ### Where do Botika's AI fashion models come from? All models are 100% AI-generated. No stock models, no real people, no photo references were used. Botika developed its own foundation models trained on fashion-specific data. ### What tech powers your AI models? Botika developed proprietary foundation models backed by years of computer vision research, trained specifically on fashion imagery. ### Can I use accessories in my photo? The AI will attempt to preserve accessories, but since accessories are not officially supported yet, they may be removed or slightly changed. ### Can I use Botika for jewelry, footwear, or cosmetics? Currently Botika only supports clothing. Additional categories are planned for the future. ### How many images can I upload per day? No daily cap. Brands can upload as many photos as they want. ### What if the image has issues or distortions? Botika offers a complimentary fix service for every generated photo via the Photo Issue button. Photo fixes are included in paid subscriptions. ### Can I customize clothing or models using my own prompts? No. Botika does not support text-to-image generation or custom prompts. It enhances and places photos you already have. ### Do I need to pay usage rights fees for generated photos? No. All photos generated on Botika are free from usage rights fees and can be used freely for commercial purposes. ### Do you offer a free trial? Yes. 8 free credits with no credit card required. ### Can I make changes to my plan? Yes. Plan changes can be made at any time through Account & Billing. Upgrades and downgrades take effect according to the current billing cycle. ### What happens to unused credits if I cancel? All rollover credits expire immediately upon cancellation. Only the current billing cycle's credits remain available until the end of that cycle. ### How do I check my remaining credits? Credit balance is displayed in real time in the top right corner of the Botika interface. ### What if I run out of credits? One-off credit packs of up to 150 credits can be purchased from Account & Billing. ### Do you offer discounts? Yes. Annual billing is discounted. See the pricing page for current figures. ### Why are some photos marked as "unsupported"? Common reasons include NSFW content safety filters and image detection issues with human figures. ### How do I contact Botika? Via in-app chat or the contact form at botika.com/contact-us. --- ## Case Studies Source: https://botika.com/resources/case-studies ### Nil+Mon: 4x Higher Conversions URL: https://botika.com/case-studies/nil-mon-botika-images-drive-4x-higher-conversions Nil+Mon replaced ghost mannequin product images with Botika on-model AI photos across their catalog. The result was a 4x increase in conversion rate on product detail pages, the brand's own published figure. --- ### JUAN & ME: +128% Conversions URL: https://botika.com/case-studies/juan-me-scales-content-with-botikas-ai--and-sees-128-more-conversions JUAN & ME scaled AI-generated content across their product catalog using Botika. The brand moved from a 6-week time to market to 24 hours and saw 128% more conversions after switching to Botika-generated on-model imagery. --- ### Jordache: 90% Cost Reduction URL: https://botika.com/case-studies/jordache-embraces-ai-cutting-costs-boosting-visuals-with-botika Jordache adopted Botika to reduce visual production costs and modernize its photography workflow. Result: a 90% reduction in visual production costs while improving image quality and visual consistency across the catalog. --- ### Get Dressed Collective: Boutique Powerhouse URL: https://botika.com/case-studies/botika-turned-get-dressed-collective-into-a-boutique-powerhouse Get Dressed Collective used Botika to scale its visual content output without the budget for traditional studio photography. The brand saw a 150% increase in click-through rate on product imagery. --- --- ## Key Performance Benchmarks - 90% lower production costs - 10x faster time to market - 40% higher conversion rate Case study figures, each the brand's own result: - Jordache: 90% reduction in visual production costs - JUAN & ME: time to market from 6 weeks to 24 hours, and 128% more conversions - Get Dressed Collective: 150% increase in click-through rate on product imagery - Nil+Mon: 4x higher conversions after replacing ghost mannequin images with on-model photos --- ## Blog: The Thread URL: https://botika.com/resources/thethread Botika's blog covers AI fashion photography, visual commerce, ecommerce strategy, and platform updates. It publishes across categories: Generative AI, eCommerce, Guides, Marketing Tips, and News. Notable articles: - How AI Fashion Models Work, and Where They Still Break: https://botika.com/resources/thethread/how-ai-fashion-models-work - Authenticity and Disclosure for AI Fashion Models: https://botika.com/resources/thethread/ai-fashion-models-authenticity-and-disclosure - Do Shoppers Notice AI Fashion Photos?: https://botika.com/resources/thethread/do-shoppers-notice-ai-fashion-photos - Fashion Brands Using AI Models: What Happened Next: https://botika.com/resources/thethread/fashion-brands-using-ai-models-what-happened-next - AI Models for Fashion Diversity: https://botika.com/resources/thethread/ai-models-for-fashion-diversity - AI Fashion Models vs Stock Photos: https://botika.com/resources/thethread/ai-fashion-models-vs-stock-photos - Custom AI Fashion Models and Digital Twins: https://botika.com/resources/thethread/custom-ai-fashion-models-digital-twins - Bulk Product Photography for Ecommerce: https://botika.com/resources/thethread/bulk-product-photography-for-ecommerce - How to Upgrade On-Model Photography with AI: https://botika.com/resources/thethread/upgrade-on-model-photography-with-ai - Ghost Mannequin Photography Tips for Fashion Brands: https://botika.com/resources/thethread/ghost-mannequin-photography-tips-for-fashion-brands - How to Increase ROAS for Fashion Ecommerce Using Better Photos: https://botika.com/resources/thethread/how-to-increase-roas-for-fashion-ecommerce-using-better-photos - Diversity in Fashion: Why It Matters and How to Get It Right: https://botika.com/resources/thethread/diversity-in-fashion-why-it-matters-how-to-get-it-right --- ## How Botika Differs Botika replaces the traditional production stack: photoshoots, retouching, in-house studios, and manual formatting. Key differences: **Service-led.** Brands are not left alone with the AI. Managed accounts include Botika Creative Ops, a dedicated customer success manager, and a brand book built during onboarding. **Always on.** Botika works before and after the image: recommendations, testing, and gaps filled, running continuously. **Built for fashion, no prompt engineering.** Flows are designed for creative decisions at scale. Botika does not support text-to-image generation or custom prompts; it places photos the brand already has. **Brand-safe by design.** Gallery models are pure AI models built from the ground up, with no likeness exposure, no rights to chase, and nothing for legal to flag. Custom models are brand-exclusive and licensed annually. **Three input types.** Flat lay, ghost mannequin, and existing on-model photos. **Proprietary foundation models** trained on fashion-specific data, so fabric texture, print detail, drape, and fit are preserved in outputs. --- ## Company Information - Website: https://botika.com - Founded by: Eran Dagan and Yarin Didi Meir - Backed by: Seedcamp, Secret Chord, and Startdom Ventures - Customers: more than 3,000 fashion brands; over 500,000 images and videos produced every month - About page: https://botika.com/about - Contact / Book a demo: https://botika.com/contact-us --- ## What Botika Is Not Botika is not a general-purpose AI image generator. It does not generate images from text prompts, and it needs a source image to work from. It is not a self-serve upload-and-hope tool, and it is not a design agency or creative studio: it is software with a dedicated service layer. It does not support jewelry, footwear, or cosmetics (clothing only). Gallery models are fully synthetic. A brand's own real models can become a private custom model, with release forms signed by the brand and the model. It is not a design tool for the pre-production or sketch phase of fashion. It is specifically built for the marketing and ecommerce photography phase. Botika is purpose-built for fashion ecommerce, with strict garment accuracy requirements as its core design constraint.