Social Media — Photography Business Breakthrough

Social Media
Done Right

Section 03 Worksheet

Your name

Profile audit — do this right now

Pull up your Instagram profile. Does it pass the five-second test?

Check each box when it's working. Leave blank if it needs fixing. Write what needs to change in the field below each item.

Profile name — includes your name + what you shoot + location

Bio line 1 — what you do and who you serve, clear in one read

Bio line 2 — a soft CTA or a line that shows personality

Link in bio — a working link to your website or booking page

Grid — first nine images — only the work you want more of

Your content plan for the next two weeks

Map out your next 6 posts using the three categories.

Rotate: Your Work (W) / Behind the Work (B) / You and Your Voice (V).

Post	Category	What I'm posting (specific image or topic)
Post 1
Post 2
Post 3
Post 4
Post 5
Post 6

Caption practice

Write a caption for one of your next posts using the formula.

Pick any image you already have. Work through each part of the formula.

The Hook — one sentence that stops the scroll

The Story — 2 to 3 sentences of context

The Bridge — connect it to the reader

The CTA — one clear next step only

Your social media commitment

Which platform are you starting with?

Instagram Facebook Pinterest Other

How many times per week will you post?

The profile change I'm making before posting anything new: