Photography Business Breakthrough / The Photo Mentorship
Clear Core Offer
Section 04 Worksheet
Nata Salvatori
Step 1 — Pick your lane
What type of photography do you want to build your business around?
Pick one. You can evolve later — but you need to start somewhere specific.
Step 2 — Write your one-liner
Fill in the formula to build your first draft.
This goes everywhere — your bio, your website header, your email signature.
The formula
I photograph
in
so they can
.
Write your complete one-liner:
Step 3 — Build your core package
Define what's included in your one core offer.
Be specific — not "a photo session" but "a 90-minute outdoor family session with 40 edited images delivered in a private online gallery within 2 weeks."
What's included
My package details
Session length
Location(s)
Edited images
Delivery method
Delivery timeline
What's included
My one add-on
Step 4 — Price it with real math
Calculate the real hours behind your core package.
Fill in your honest estimate for each category. Then multiply by your target hourly rate.
Shoot
hrs
Edit
hrs
Admin
hrs
Travel
hrs
Total
hrs
Total hours per job
×
Target hourly rate
$=
Minimum to charge
$
What will you charge for this package?
$
Before you leave this section
Say your one-liner out loud to the person next to you.
If it came out easily and they understood it — you're done. If it felt awkward or they looked confused — revise it before you leave today.
One thing I'm changing about how I describe or price my work after this section: