Your client touchpoint map
What happens at each stage of your client's journey?
Write what you currently do — or plan to do — at each touchpoint. Be specific about timing and what the communication says.
1
Booking — from deposit to welcome
2
Pre-session — what they receive before the shoot
3
Shoot day — how you show up and lead
4
Gallery delivery — how you send the images
5
Post-delivery — review ask and referral follow-up
Gap finder
Which touchpoint is currently weakest or missing entirely?
What's the cost of that gap — to your client, your reviews, or your referrals?
Your pre-session email
Write your version of the pre-session prep email.
Adjust it for your niche — newborn, wedding, family, brand.
Your review and referral system
Build the two-step follow-up sequence you'll use after every session.
Step 1 — Gallery delivery email (review ask baked in)
Get your direct Google review link and paste it below. Then write a note for how you'll ask.
How I'll ask in the delivery email:
The experience you're building
What do you want clients to say about working with you — not about your photos, but about the experience?
The one communication piece I'm creating or improving this week: