# Pattern > **Pattern is the ecommerce acceleration platform** built to take your brand to new customers, new markets, and new heights. One platform‍ for all the ecommerce things. With experience you can count on, partnership you can grow with, and technology that accelerates, you can do it all with Pattern. Simple, profitable ecommerce growth. Capture every opportunity with a single partner for software, logistics, and services. Cross-border ecommerce? Our forte. Regulatory hurdles? Right up our alley. VAT taxes and labeling? We got you. Pattern is the category leader for global ecommerce and marketplace acceleration. Since its founding in 2013, Pattern has profitably grown to more than 2,000 employees operating from 22 global locations. As the #1 Amazon shipper, we manage millions of units weekly for hundreds of brands. ## Marketplace Accelerator ### [Global 3P Accelerator](https://pattern.com/products/marketplace-accelerator) From Amazon to Tmall, and Coupang to Mercado Libre, we enable borderless, effortless ecommerce so you can sell wherever your customers are — and wherever you want them to be. We grow brands 2x faster than Amazon on average. - #1 3P Amazon seller globally - 18 Global locations - $1.8B Global Revenue in 2024 - 7M Units shipped monthly Some of the ecommerce platforms we support include: Amazon, Walmart, Macy's, Kohl's, Ebay, Mercado Libre, Target, JD.com, and Alibaba. #### What we do Want to sell more products in more places? Of course you do. Here’s how we can help. Our model is simple. 1. We buy your inventory. On day one of our partnership, we place orders for all the inventory we'll sell in the first few months. And, as we sell it, we'll keep buying more. 2. We do everything else. Forecasting, content creation, listing optimization, ad strategy, customer service, and more. Our team of experts leverages our patented technology to help you grow. 3. We identify new growth opportunities. We'll work together to identify global expansion opportunities and the marketplaces where we'll grow next. #### How we do it Simple math. Powerful results. Growing your revenue comes down to solving a simple equation. ``` Revenue = Traffic x Conversion x Price x Availability ``` ##### Traffic > Drive more traffic with deep data. Harness the power of AI-driven ad strategies, automated keyword bidding, and advanced SEO techniques to boost your organic rank and visibility with our ad tech platform. - Patented AI ad tech - Global omni-channel advertising team - Data-rich AI insights - True ROAS™ ##### Conversion > Transform clicks into customers. Elevate your brand with stunning A+ content, high-quality videos, and eye-catching product images. - Award-winning creative services - Data-informed content creation with rich performance analytics - Comprehensive AI analysis on customer voice and search ##### Price > Optimize pricing strategy to maximize profits. Maintain price consistency with our market share analysis and cross-channel monitoring. - Authorized and unauthorized seller monitoring - Counterfeit takedown and enforcement - Competitor price analysis to see how you stack up against competitors ##### Availability > Maximize demand capture. Ensure marketplace compliance with expert listing management and account health assistance. - Reduce costs with a full-service 1P Recovery audit for savings on chargebacks and shortages - Amazon Ticket Management and Resolution - Account health and compliance teams to ensure listings are always live Dominate your space with unmatched 3P insights. Let's Grow Together! - 38T+ data points - 3M keywords analyzed daily - 17 technology patents granted or pending #### Digital Shelf > See how you stack up. Get an inside look at your digital shelf to see how you compare to competitors. See your organic ranking across keywords, price comparisons, and more. Unlock insights into your ecommerce performance and see how you compare to competitors. - Track your organic product rankings across millions of search terms. - Identify key competitors and their positioning. - Optimize your strategy to drive more traffic and sales. [this link for the free tool](https://insights.pattern.com/digital-shelf/search/US) ##### Get your scorecard Need a deeper, objective measure of your brand’s ecommerce presence? Get your brand scorecard to look at performance for your product photos, in-stock rate, buy box control, advertising, SEO, ratings/reviews, and more. Gain a comprehensive personalized prepared report of your ecommerce performance using our team of experts and 38T dataset. Learn more about your brand's: - Traffic Breakdown: Analyze non-branded and branded traffic to identify growth opportunities. - Buy Box Ownership: Understand your Buy Box status and strategies to enhance your competitive edge. - Pricing Stability: See how much your products are sold for online and how to control your price to maximize growth. [link to get a scorecard](https://go.pattern.com/amazon-scorecard.html) ### [1P Accelerator](https://pattern.com/products/1p-accelerator) > One solution for all your 1P wins. Data, analytics, ad tech, creative services, and product management—all in one platform built to grow on Amazon 1P and outpace the competition. Your one-stop shop for 1P success. - Patented, AI-driven technology: AI algorithms built to consolidate insights and streamline your success. - 38T+ ecommerce data points: The kind of data depth that turns guesswork into strategy. - Fueling Growth Through Creativity and Logistics: Combining creativity and 1P recovery funds to power your business. ##### A Simpler Path to 1P Growth > Your brand and our model. The perfect match. 1. Stay Amazon 1P - You sell wholesale to Amazon. 2. Get ad spend without the markup - Put more of your budget to work for your brand. Our ad strategists will use our patented ad tech to improve organic rank and drive increased traffic across more of your assortment without spend-based fees. 3. Jumpstart your growth toda - Data-driven insights, content creation, product experience management, customer service, 1P recovery and more. We help you grow with great technology – and expert humans. 4. Uncover opportunities for tomorrow - We’ll help you determine where to grow next, and partner with you every step of the way. #### How we do it Growing your revenue comes down to solving a simple equation. ``` Revenue = Traffic x Conversion x Price x Availability ``` ### [Marketplace Accelerator China](https://pattern.com/products/marketplace-accelerator-china) > Grow your customer base **_by about 1.4 billion_**. **China is open for business.** And your brand is ready for a new world of opportunities. Let’s go. #### The process > Accelerate through complexity. From navigating cross-border complexity to creating culturally relevant content, get the tools and expertise to make your brand thrive in China. 1. Flexibility - If you currently sell in China, we can partner with you and buy your inventory, becoming your exclusive 3P distributor. 2. Control - We take care of compliance, optimize brand control, and create a dynamic shopping experience. 3. Innovation -We use cutting-edge technology to determine which opportunities to pursue to deliver maximum growth. #### Capabilities > A massive market. And a brand new way to take it on. Get the tools and experience you need to take on an untapped market. - **Traffic** - Marketplace advertising and AI content creation - Marketplace SEO & platform badging - Social demand generation - **Conversion** - Region-specific creative services with 24/7 live-streaming - Asset management in-house - **Price** - Price consistency, including offline B2B - Brand control - Marketplace customer support with category expertise - **Availability** - Regional compliance and account health - FOB to end-customer fulfillment and logistics Some stats about Pattern in China: - Top 5% Tmall store (DSR) rating - Gold Trading partner on Tmall - 99% Positive customer review score - 100k Units shipped weekly to consumers Refreshingly simple — Exponentially powerful. A world away has never felt closer. ## Fulfillment ### [Marketplace Prep](https://pattern.com/products/marketplace-prep) > Fast Turnarounds. Low Costs. ‍No Thinking Required. Speed and accuracy, powered by innovation. Our proprietary technology optimizes for efficiency at every stage. [Free FBA Evaluation](https://gopattern.involve.me/free-fba-evaluation) - We prep everything for you- Ship your product to one location, and we take care of the rest. There’s NO pre-prep required as long as your product has a UPC or unique identifier. - One partner for packaging - Maximize efficiency with the world’s #1 shipper for Amazon-bound products. We match your shipments with the best options for speed and pricing. - Convenience and compliance - No more complex logistics. We pack, prep, and ship to meet the marketplace’s requirements starting at $0.40 per unit. - Your prep, on autopilot - Pattern’s tech-first approach helps your products move quickly and accurately from packaging to shipping to your customer’s doorstep. #### Put your prep on autopilot - Marketplace & carrier agnostic - Our specialized algorithm matches your shipments with the best carrier and service for optimized speed and pricing. - Guided automation technology - Our proprietary software, Shelf, allows warehouse associates to prep each unique product and reduce defect rates with step-by-step guided automation workflows. - Connected labeling & Seller Central accounts - With our cutting-edge scanning technology, we label items, cartons, and shipments at lightning speed. We send information to Seller Central with no manual inputs for defect-free shipping. - Inventory management software Our data scientists leverage billions of data points and your brand’s expertise to create reliable lead-time targets for optimized in-stock rates. - Smart conveyor equipment - Our vision tunnels and smart conveyor systems use machine learning for hands-free, human-free accuracy. The right products get to the right fulfillment center ultra fast, every time. ##### Proven speed and accuracy - 99.9% accuracy rate - Millions of units prepped weekly - #1 Amazon-bound products shipper ##### Capabilities > Ship’s about to get real. Prep, pack, and ship, starting at $0.40 per unit. Ship to a Pattern warehouse, and we have you covered with Amazon-compliant: - Labeling & bagging - Shipment creation - Carton labeling - Labor - Supplies - Variety & multi-pack creation #### Where we operate > Ship it anywhere in the world. No more extra fees or multiple vendors. Simplify fulfillment and ship further and faster with a single solution. - 8 Distribution centers for faster speeds and higher conversion - 100+ Countries for comprehensive global reach - 60+ Marketplaces for expansion into new markets ### [DTC](https://pattern.com/products/dtc) > A simpler path from first click to last mile. Fulfillment shouldn’t feel this good. Streamline your direct fulfillment strategy with a single partner so it's effortless and accurate. [contact us](https://pattern.com/contact-us) #### The process > We'll handle the heavy lifting. And all the little details. We do all the work. Just ship us your product and we take care of the rest. We can fulfill any customer order from any retail platform or marketplace anywhere in the world. 1. Ship - Ship your products to Pattern. 2. Receive - Pattern receives your orders. 3. Fulfill - Pattern ships orders to customers anywhere. #### Capabilities > Less effort. More savings. Give your customers a seamless out-of-the-box experience with our comprehensive DTC capabilities. - Around-the-clock shipping - Pattern ships DTC orders seven days a week. - Carrier agnostic - Our algorithms, created with our proprietary data science, determine the best carrier and service match for optimized speed and pricing. - Comprehensive capabilities - We offer customization, shipping creation, labor, supplies, custom reporting, real-time visibility with your Pattern Dashboard. #### Trusted by hundreds of global brands. - Panasonic - Sorel - Feetures - Bayer - Wahl Why do they trust Pattern? - 1.8B 2024 global revenue - 38T+ Ecommerce data points - 100+ Countries for global reach - 8 Global Distribution centers ### [Middle Mile](https://pattern.com/products/middle-mile) > Simplicity, speed, and savings. Ship to a single warehouse, avoid inbound placement fees, AND save big. It’s a 3P seller logistics game-changer with Pattern Middle Mile. Pattern Middle Mile answers the seller's dilemma about Amazon's inbound placement fees: do you pay Amazon a hefty fee to send FBA orders into one Amazon fulfillment center or do you increase shipping costs by splitting shipments to many fulfillment centers? Middle Mile provides a simpler solution: send your orders into Pattern's 3PL warehouses with optimized pricing, and we'll take it from there. It's a faster, lower-cost solution that removes the complexity from the equation. After creating your orders on Amazon Seller Central, ship your labeled cartons into Pattern's cross-dock warehouses and we'll deliver them to their destined Amazon fulfillment centers for you, with low pricing based on regions we ship to, fulfillment center type, and the originating warehouse location. [Create free account](https://hub.pattern.com/middle_mile/signup) #### Stats > Ship to Pattern and save big. - 99.8% on-time shipments - #1 Amazon shipper - 4.2 days from our dock to Amazon’s > “FBA shipments that are processed with Pattern are checked into Amazon FCs a lot quicker than shipments we send directly. This is a big value-add for us when we’re running low on inventory and need our replenishment to get checked in and become Prime-eligible ASAP.” Matt M. — owner of lifestyle company #### How it Works Prep, label, and ship your products to a U.S.-based Pattern warehouse. We fast-track your Fulfilled by Amazon (FBA) shipments to the right Amazon fulfillment centers. 1. Create a free account. Signing up is easy and takes just a few minutes. 2. Link your 3P Seller Central account. Seamlessly integrate with your Seller Central account so you can select shipments. 3. Select and send us your shipments. Prep and label your shipments and send them to Pattern's warehouses. 4. Let us send your shipments faster. We fast-track your inbound shipments to the right Amazon FCs across the U.S. with no placement fees. We calculate charges based on source warehouse, destination FC zone, and FC type. For more information, please see our [pricing details](https://patternmiddlemile.zendesk.com/hc/en-us/articles/31675129029527-Middle-Mile-Pricing). ‍ While we show you estimates within the console, we won't charge your card until those cartons are first scanned through a vision tunnel at our facility to get an accurate volume calculation and then departed on an Amazon-bound truck. Your credit card on file will be charged weekly for all your shipments that leave our warehouse. You may see a temporary hold on your account to verify your credit card. ## Software ### [Pattern Creators](https://pattern.com/products/creators) > Grow your community, **_build your brand_**. Seamless ambassador and influencer marketing solutions to increase brand awareness and revenue growth. The process #### How Pattern Creators **_works_** Pattern Creators gives you a central place to recruit, engage, and manage all your creators and campaigns. 1. Discover -Build your community by finding, recruiting, and onboarding creators all in one place. 2. Build - Engage with your creator community and launch campaigns. 3. Measure - Manage content and payments—and measure results—throughout the process. #### Capabilities > Creator marketing that drives growth We’ll help you design, produce, and manage your creator content with tech that makes the most of it. - Ambassador Hub - All the tools you need to build an authentic ambassador community that drives revenue. - Easy payments - Pay your connected creators faster and make your job easier with payments and taxes. - Find & recruit - Recruit the best influencers and ambassadors for your brand. - Product seeding - Simplify sending product to creators with a seamless Shopify integration. - Measure results - Truly understand how well your creator marketing is performing with deep reporting. ### [PXM](https://pattern.com/products/pxm) > Your brand, on demand. Create unforgettable product experiences with content optimized to captivate across every ecommerce channel. [Book a demo](https://pattern.com/pxm-demo) #### What is Product Experience Management? Product Experience Management (PXM) is how leading brands create seamless, personalized, and optimized product experiences across every channel. By managing and enhancing product content in real time, the right PXM tool ensures that your customers always encounter accurate, engaging, and tailored information, no matter where they shop. ##### Digital Asset Management (DAM) Easy access to your content. Centralized and consistent digital assets. Faster go-to-market. All in one place. ##### Product Information Management (PIM) Easily manage and and improve data accuracy across every channel for better listings and a consistent customer experience. ##### Syndication Share your product content everywhere it needs to go with accuracy, consistency, and speed. ##### Optimization AI-driven content recommendations to identify gaps, add value, and synthesize customer feedback so you can stay ahead of the competition. #### How it works > Accelerate your product content with Pattern PXM. PXM gives you one place to manage, enhance, and syndicate all your assets across all your digital channels and marketplaces with ease. No more spreadsheets. Get it right, every time. 1. Upload your content - One place for all your digital assets and product information. 2. Let AI take charge - Our AI automatically indexes and optimizes your products for SEO. 3. Share it everywhere - Defect-free syndication and easy sharing, wherever it needs to go. #### Why brands love Pattern PXM. Limitless scaling and enhanced acceleration to get your products to market faster. Used by hundreds of brands on marketplaces. - 2.3M Product Collections Managed - 1,000+ Marketplaces & Retailers - 50+ Countries Across the Globe #### How it works > Accelerate the velocity of your conversion flywheel. ##### Optimization Boost conversion through data driven insights and generate optimized content. [Product Information Management (PIM)](https://pattern.com/products/pxm/pim) ##### Single Source of Truth Implement Content Brief recommendations and upload them back to PXM with our PIM & DAM for consistent, accurate brand and product information. [Product Information Management (PIM)](https://pattern.com/products/pxm/pim) [Digital Asset Management (DAM)](https://pattern.com/products/pxm/dam) ##### Syndication Syndicate your Content Brief recommendations to global marketplaces. Our white-glove support efficiently validates your content for more selling days and global growth. [Learn more about Syndication](https://pattern.com/products/pxm/syndication) ## Pattern Adtech > Advertising that actually **_works._** Our patented tech helps you grow faster—and smarter. Because we only win when you do. [get free ads analysis](https://pattern.com/contact-us) ### Make sure your ad spend **_pays off._** Most ad providers make more when you spend more. We don’t. Our model is designed to reward performance, not just increased budgets. With over 200 engineers behind our patented tech and our proprietary metric, True ROAS™, we help you invest where it counts: finding new customers, improving organic rank, and driving real incremental growth. When you win, we win. That’s how it should be.[ ](https://pattern.com/products/pxm/dam) ‍**Predictable performance across SKUs** Make every dollar count. With 37 trillion data points at our fingertips, we analyze your full product portfolio across DTC, retail, and Amazon to find the highest-ROI opportunities. By tying insights to specific SKUs, we help you shift spend where it drives sustainable growth. No more guesswork, just data-backed precision. ##### AMC unlocked Most agencies use AMC for surface-level reporting. We go deeper using AMC to power: - Advanced audience segmentation (lookalikes, seed groups, high-value shoppers) - Clean room traffic & conversion analysis - First-touch, last-touch, and custom attribution - Path-to-conversion analysis for every ad type - Incrementality tracking to prove what’s truly working This isn’t just analytics—it’s a roadmap for smarter investment across the funnel. ##### Customer lifetime value > Maximize long-term profitability We integrate your DTC, Amazon, and retail data to paint a full picture of your customers’ journey. With that unified view, we help you: - Analyze CLTV by channel, product, or customer segment - Identify and retain high-value shoppers - Reduce acquisition waste and improve margin - Strategically position spend to drive lifetime growth, not one-time wins ##### Clean rooms: Secure, connected, insight-driven Clean rooms aren’t just buzz—they’re essential to our data strategy. We use them to securely connect data across platforms, giving you: - Cross-channel conversion tracking - Insights into where customers shop and how often - Clear visibility into the overlap between DTC, retail, and marketplaces - Smarter media planning with zero blind spots You get insights others miss—all with privacy built in. ##### Market share intelligence > Know where you stand and how to win Market share is your growth potential. We track share by SKU across marketplaces and channels, so you know: - Where you’re leading, lagging, or poised to grow - How competitive your pricing, content, and ads really are - Where to double down to outpace the competition We’re not just helping you grow, we’re helping you win. ## About Pattern ### History We've learned a thing or two building a globe-spanning, category-leading ecommerce accelerator. #### 2013 Company launches as iServe David Wright and Melanie Alder launch Pattern as iServe by selling small products on Amazon from Mel’s living room. #### 2014 TriGuardian software launched iServe launches TriGuardian, an ecommerce software for pricing protection and control. #### 2015 Founders take first paycheck Two years after starting iServe, Dave and Mel take their first paycheck and move headquarters into a small office in American Fork, Utah. #### 2018 iServe rebrands as Pattern iServe rebrands to Pattern and acquires international ecommerce consultancy Practicology to expand global footprint. Pattern obtains first tech patent and opens new corporate headquarters on Utah’s Silicon Slopes. #### 2019 TriGuardian software rebranded as Predict Pattern’s TriGuardian software gets a facelift and rebrands to Predict as an all-in-one ecommerce acceleration platform. #### 2020 Pattern raises $52M Series A funding, acquires top design firm Pattern raises $52M in Series A funding co-led by Ainge Advisory and KSV Global. #### 2021 Pattern raises $225M in Series B funding, valued at $2B Pattern raises $225M in Series B funding led by Knox Lane Investments, and hits double unicorn status with a $2B valuation. #### 2022 Pattern surpasses $1 billion in sales The milestone caps off a banner year, reaching 1,400 employees, acquiring two SaaS companies, opening offices in Singapore and India, and launching [Accelerate](https://accelerationsummit.com/)—the world’s leading ecommerce acceleration summit. #### 2023 Global team expands to 1,700 members Now operating from 18 global locations and 8 distribution centers, Pattern exceeds $1.4 billion in annual sales, launches the first full-service partner solution for TikTok Shop, and is named an _Inc_. Global Power Partner. ### Leadership Pattern is led by it's CEO David Wright and his co-founder, Melanie Alder. ### Careers - [Find jobs here](https://pattern.com/about/careers)