How active sellers spread across referral tiers in the anonymized cohort. Depth is the share who reach three or more referrals. Filter by year, hyperscaler, and company type — watch the weight move into the darker tiers as a segment matures.
Anonymized aggregate of the Project Ground Truth cohort — 95 partners across AWS, Microsoft, and Google, 2022–2026 (2026 is partial-year). Company identities removed; figures are summed within each segment. Bars count active sellers by number of co-sell referrals in the period; dormant (zero-referral) sellers are not counted. Shaded band marks the depth tiers (3+ referrals).