Revenue Impact Calculator — Co-Sell Field Guide

Most of the upside in a partner program is sitting in sellers who could co-sell and don’t. Model what a realistic activation gain is worth — the number you take into a sales-leader conversation.

Eligible partner sellers 500

Currently active (%) % co-sold ≥1 deal, last yr — your estimate

Average deal size (ACV) USD, your number

Closed transactions per active seller / yr Ground Truth sample avg: ~6

Activation increase to model (pp) points added to "Currently active," e.g. 22%→42%

Incremental annual revenue

from activating 20% more of your eligible sellers

newly active sellers

incremental deals / yr

per 1-pt activation gain

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Context, not part of this math: AWS benchmarks show co-sell deals with a submitted referral close nearly 2× more often (47% vs. 22% unreferred) — a separate, independent stat, not used to calculate the number above.

How this is calculated

Directional model for internal business-case framing. All figures are your inputs; nothing is stored or sent. Defaults are illustrative — replace with your program’s numbers.

What is the Activation Gap costing you?