Click any column header to sort. Every KPI per identity, in one place.
This week · active routine
All-time · all campaigns
Fixes needed — flagged only
Playbooks — what's working, by category
How replies get worked into your outcome — the reply-side plays, from real converting threads.
Per-channel best practices, computed only from variants that exist in your account — no fabricated lift.
Campaign-side patterns
What your team is actually replying to
Category
Priority
What to do
How to read this dashboard
Header KPIs
Generated value
Revenue attributed to campaigns once a CRM/Stripe source is connected at setup. When on, it's the lead KPI — the truth above reply rate and volume. Empty until connected.
Success event
Your configured outcome (signup, meeting, deal, account created), chosen at setup.
Hot pipeline
Leads who replied with clear intent, still unanswered — listed by name, each linking to that rep's inbox.
Reply rates
Σ replied ÷ Σ sent per channel, coloured by the zones below.
Median response
Median time to reply after the first reply, slowest 20% trimmed.
Reply-rate zones — based on La Growth Machine benchmark targets
On target — LinkedIn reply ≥25%, email reply ≥6%
Watch — LinkedIn 15-25%, email 3-6%. Optimization, not an alarm.
To fix — LinkedIn <15%, email <3%.
Low sample — under the 20-contact floor; rates aren't reliable yet.
The two table scopes
This week · active routine
Reply rate, acceptance & awaiting cover only the campaigns you're actively working — a rep can be 0% here if their active campaign is below the floor.
All-time · all campaigns
Outcome, conversion & value cover every campaign ever run, incl. retired — where older outcomes live. So 0% active reply with N all-time outcomes is expected, not a bug.
Conversion
Outcome ÷ contacted on the campaigns that produced it. * = estimated where retired-campaign volume is inferred.
Reply classification doctrine
🔥 Hot — explicit ask to move forward. Needs speed.
💬 Curious — engaged, no objection. Needs nurture-to-outcome.
🛑 Objection — pushes back with a reason. Needs handling.
🧰 Equipped — uses a competitor. Needs a differentiation angle.
🚫 Firm no — hard no / AI callout. Close cleanly, log why.
🎯 Wrong fit — not the ICP. A targeting signal.
Fix buttons
When flagged
Only reps below target on reply rate or conversion get a card — top performers stay off the list.
Improve reply rate
Copies a prompt for campaign-challenger to fix copy/targeting against your best performers.
Improve conversion rate
Copies a prompt to analyse the conversations behind real outcomes and recommend a follow-up cadence.
Skill not installed?
The copied prompt includes the download link, so the handoff works even before the skill is added.
Weekly refresh
Rebuilt every Monday by a scheduled routine set up on first run — it re-pulls your LGM data, re-classifies new replies, and updates this same artifact. The ↻ button triggers it on demand. Patterns and the objection playbook accumulate week over week; they don't reset.