How Mindspan cut neurologist recruiting costs 30% and grew its patient pipeline 50%
Mindspan is a growth-stage cognitive care provider offering in-clinic and telehealth neurology for memory loss, Alzheimer's, and dementia across Massachusetts and California.
Mindspan used Bonfire claims intelligence to recruit independent neurologists and find high-need primary care practices from one data layer. The company estimates at least a 30% reduction in neurologist recruiting costs and a 50% increase in top-of-funnel patient acquisition.
Two growth motions, researched one prospect at a time
Mindspan grows on two fronts at once: recruiting independent neurologists as partners, and reaching primary care practices whose patients need cognitive care. Both depend on knowing a practice before the first call. Two problems stood in the way:
Public sources could not answer the basics. Is the neurologist still independent, or now part of a health system? How large is the panel, and how much of it is Medicare?
Every prospect meant manual research. Three or four rounds of LinkedIn and Google searches came before a single conversation, and reps spent their time digging for contact information.
Without practice-level data, the ideal customer profile stayed broad: "independent neurologists" and "primary care."
Our team went from spinning its wheels trying to find contact information to doing outreach and having conversations. Bonfire data even powers some of the outreach automation we run today.
One claims-based data layer for recruiting and demand
Bonfire gave Mindspan one current, claims-based view of its market, used for both clinician recruiting and patient acquisition:
Health system affiliation: current affiliation status from claims, so recruiting targets neurologists who are still independent
Panel size and Medicare penetration: filters that narrow both neurologist partners and primary care targets to the right fit
Referral and code volume: primary care practices ranked by Medicare population, neurology referrals, and cognitive care codes billed
Care gap signals: low code volume flagged as likely under-diagnosis, pointing to practices with missed risk coding revenue and room to improve care
CRM and outreach automation: contact data flows into Mindspan's CRM and outreach tools, so reps never work from a separate spreadsheet
Lower recruiting cost, a bigger top of funnel
Mindspan estimates at least a 30% reduction in neurologist recruiting costs, as its team moved from hunting for contact details to outreach and conversations.
Targeting primary care practices by unmet cognitive care need contributed to a 50% increase in Mindspan's patient acquisition pipeline.
From targeting to the full patient journey
Mindspan's ideal customer profiles have sharpened, moving from broad categories to narrow, data-backed definitions of which partners fit and which clients hold the most addressable demand.
Next, Mindspan is exploring Bonfire's patient journey work: where patients come from, where they are lost to other providers, and how the journey can be managed for better outcomes.
“We've worked with some of the bigger players. We really like working with the Bonfire team, they're super innovative about the product, and we're getting great results early.”