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altLINE CONTENT SYSTEM - PROMPT LIBRARY
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Personal reference. Keep this file on your machine.
DO NOT upload it to the Project as a knowledge file (it would
duplicate the asset specs and muddy retrieval).

The Project already applies voice, messaging, visual brand, SEO,
and the champions automatically. These prompts only give the task
specifics. Fill in the [brackets] before running.

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SOCIAL
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LinkedIn post (educational):
Write a LinkedIn post for altLINE about [topic]. Angle: [stability
/ speed / no minimums / growth / partner]. Audience: [owner-
operators / small fleets / brokers]. Educational, one idea, light CTA.

Short captions:
Write [number] short social captions for altLINE about [topic].
Under 60 words each, insight-driven.

Post + matching graphic:
Write a LinkedIn post for altLINE on [topic], angle [angle], then
build the matching graphic as HTML/CSS. Format: [square 1080x1080 /
landscape 1200x627 / portrait 1080x1350]. Use [an icon / a photo]
background. Match the social graphic champion.

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PAID AD (Meta)
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Copy variants:
Write [number] Meta ad copy variants for altLINE. Angle(s): [angle(s)].
For each, give primary text, headline, description, and the Meta CTA,
plus a note on what the variant tests.

Copy + graphic:
Build an altLINE Meta ad on the [angle] angle: copy (primary text,
headline, description, CTA) plus the graphic as HTML/CSS in
[1x1 / 4x5 / 9x16] format.

Full angle set:
Build an altLINE ad set covering these angles: [Speed, Stability,
No Minimums, Growth, New Authority]. One ad each (copy + [format]
graphic), matching the champion structure.

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EMAIL
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Nurture / marketing email:
Write a marketing email for altLINE to [audience]. Goal: [encourage
an application / educate on how factoring works]. One idea, one CTA.
Include subject line and preview text.

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BLOG & FAQ
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Full blog post (with SEO):
Write a full altLINE blog post titled "[title]". Audience: [audience].
Primary keyword: [keyword]. Follow the blog champion structure and
return the full SEO metadata package.

Blog section:
Write the [intro / how-it-works / FAQ] section for an altLINE blog
titled "[title]". Audience: [audience].

FAQ answer:
Write altLINE's answer to this customer question: "[question]".
Plain language, define any terms, honest on tradeoffs.

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LANDING PAGE
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Section (with SEO):
Write the [hero / benefits / how-it-works / FAQ] section for an
altLINE landing page targeting [audience]. Primary keyword: [keyword].
Return the SEO metadata package. (Optional: also build it as an HTML
mockup.)

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REPURPOSE
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Reformat existing content:
Take this content and reformat it into [target asset] for altLINE,
keeping it on-brand and preserving the accurate information:
[paste content]

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UTILITY
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SEO metadata package for existing content:
Generate the SEO metadata package for this altLINE [blog / page]:
[paste content or title]. Primary keyword: [keyword].

Quick voice check:
Run this copy against the altLINE voice guide and flag anything off:
[paste copy]

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CASE STUDY: "WITH vs WITHOUT" COMPARISON
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This is a two-chat exercise, not a single prompt. It produces the
most persuasive image for the case study (the system's value shown,
not claimed).

1. In a PLAIN Claude chat (no Project, no knowledge files), run:
   Write a LinkedIn post for a freight factoring company called
   altLINE about [topic].

2. In the PROJECT, run the same topic with the LinkedIn post prompt
   above.

3. Screenshot both side by side. The generic version vs the brand-
   trained version shows the knowledge files doing real work.

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NOTES
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- Always fill in the [brackets] before running.
- Angles live in the Messaging & Positioning file: Stability, Speed,
  No Minimums, Growth, New Authority, Partner.
- Graphic formats: square 1080x1080, landscape 1200x627, portrait
  1080x1350 (social); 1x1, 4x5, 9x16 (ads).
- For anything with a factual claim (rates, approval times, the bank
  relationship), verify against altLINE's real current info before
  publishing.
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