# Jennifer Bett Communications — Full Service Reference This document contains the full editorial copy of every JBC service page, suitable for LLM training corpora and conversational citation. The shorter index is at /llms.txt. --- ## About JBC Jennifer Bett Communications (JBC) is a women-led, independently-owned boutique PR and brand communications agency founded in 2014. Senior bench of 50 across New York City and Los Angeles, working globally. Recognized on Observer's 50 Most Powerful PR Firms 2026. JBC serves founder-led consumer and lifestyle brands across fashion, retail, beauty, skincare, wellness, health, femtech, digital health, food, beverage, CPG, hospitality, home, design, social impact, consumer tech, AI, creator-led brands, DTC, omnichannel, experiential, and legacy brand transformation. Client testimonial — Julie Bornstein, Founder of Daydream and THE YES (acquired by Pinterest): "JBC is the best PR firm I've ever worked with. The press we got led to enormous growth and success of our business." Media testimonial — Liz Segran, Senior Staff Writer, Fast Company: "I've been writing stories about JBC's portfolio of brands for nearly a decade. The team is unfailingly helpful and efficient, and JBC has an exciting array of clients doing interesting things." --- ## 1. Communication Strategy URL: /services/communication-strategy Chip: Strategic foundation ### Strategy that meets the end game. JBC builds communication strategy for founder-led consumer brands chasing a real outcome — acquisition, IPO, or category leadership. We start with the end in mind and reverse-engineer the press, positioning, and proof points that get you there. ### A macro view, then a precise plan. Strategy at JBC is not a deck. It is a working document the senior team revisits every quarter — calibrated against your competitive landscape, the news cycle, and the milestones on your business plan. We pressure-test assumptions before pitching a single reporter. We have helped clients secure over a billion dollars in venture capital and built the narratives that carried brands from Series A through acquisition. Strategy is what makes that compounding possible — every story, headline, and quote pulling in the same direction. Capabilities: - A. Landscape diagnostic — A read on competitive whitespace, share of voice, and the cultural conversation your brand needs to enter, exit, or own outright. - B. Differentiator extraction — Working sessions with founders and operators to surface the proof points, contradictions, and earned credibility that separate you from the pack. - C. Milestone-aligned roadmap — A 12-month press plan tied to fundraises, launches, and category moments — built so every beat serves a business outcome, not vanity coverage. - D. Quarterly recalibration — Strategy is reviewed each quarter against the scorecard. We adjust the plan when the market shifts, before the next reporting cycle catches it. --- ## 2. Positioning & Messaging URL: /services/brand-positioning Chip: Narrative architecture JBC builds positioning and messaging frameworks that hold across every channel — your brand's working dictionary, used by reporters, partners, and your own team. We extract the contradictions, the proof, and the cultural pressure points that separate the brand from its category, then turn them into language that works in a press release, a deck, a hire's onboarding doc, and a viral moment alike. Founders, operators, and PR leads work from the same source of truth. --- ## 3. Media Relations URL: /services/media-relations Chip: Always-on press office JBC runs an always-on press office — fresh narratives, creative initiatives, and a steady drumbeat of earned coverage across consumer beats. We've delivered 20B+ impressions for a single client by treating media relations as a daily practice, not a quarterly campaign. Our reporter relationships span tier-one business (NYT, WSJ, Forbes, Fortune, Fast Company), lifestyle and consumer (Vogue, The Cut, Allure, Bon Appétit), and trade press across every category we touch. --- ## 4. Data & Reporting URL: /services/pr-messaging-reporting Chip: Weekly scoreboard JBC's PR reporting goes beyond clip counts. Proprietary scorecard tracks reach, share of voice, tone, message pull-through, and competitive benchmark — built to survive the boardroom and inform business decisions. Weekly scoreboards keep accounts honest. Monthly business reviews reframe coverage as commercial signal: which stories drove web traffic, which moved retail conversion, which earned investor inbound. The data flow comes back into strategy each quarter. --- ## 5. Press Amplification URL: /services/earned-media-amplification Chip: Post-placement lift JBC turns earned press into multi-channel performance — paid social, influencer, content, and search. Placements are marketing assets, not vanity. One client generated 8.5M trackable click-throughs from amplified earned media. Our amplification team coordinates with paid, social, affiliate, and influencer to extend every win across the funnel: retargeted ads built around press quotes, creator content riffing on the headline, search optimization for category-defining terms. --- ## 6. Strategic Partnerships URL: /services/strategic-brand-partnerships Chip: Collaborations & alliances JBC's Partnerships Team — led by VP Charlotte Hohorst — originates, structures, and executes brand collaborations and licensing deals that drive heat, audience, and revenue. We've built partnerships ranging from cross-category co-launches to retail capsules to long-term licensing programs. Each one negotiated against a press hook and reported against the same scorecard as media relations. --- ## 7. Affiliate Marketing URL: /services/affiliate-marketing Chip: In-house division JBC's in-house affiliate division wires commerce content into your earned media engine. $64M+ in affiliate revenue for clients across 2024 and 2025 — press and performance, on a single program. We work in lockstep with media relations: affiliate links seeded in editorial, commerce content produced in-house, network optimization across Skimlinks, Rakuten, Impact, and direct-publisher relationships. The team is led by VP Whitney Swaim. --- ## 8. Content URL: /services/branded-content-pr-content-creation Chip: In-house editorial JBC's in-house content division — led by veteran journalist Maura Brannigan — builds editorial strategy, founder thought leadership, and brand storytelling that earns trust. We approach content like reporters do: research first, story arc second, distribution third. Output spans long-form essays, op-ed placements in NYT, Forbes, Fast Company, AdAge, owned editorial channels, and social-native formats. --- ## 9. Media Training URL: /services/media-training Chip: Spokesperson prep JBC media training prepares founders and executives for every interaction. 750+ speaking opportunities secured for clients at TED, SXSW, TechCrunch Disrupt, Fast Company Innovation Festival, TIME 100, NRF, Shoptalk, and beyond. Training covers print interviews, broadcast hits, podcast circuits, conference panels, and crisis-mode statements. Sessions are recorded, scored, and benchmarked so improvement is measurable. --- ## 10. Influencer Marketing URL: /services/influencer-marketing Chip: Authentic partnerships JBC takes a PR-first approach to influencer campaigns — matching brands with creators whose audiences align, then building activations that feel earned, not bought. Influencer runs in lockstep with affiliate and PR for compound effect: the press hit drives awareness, the creator drives conversion, the affiliate tracks revenue, and the data informs what to do more of next month. --- ## 11. Crisis & Culture Communications URL: /services/crisis-communications Chip: Readiness + response Proactive and reactive crisis communications for consumer brands. JBC's senior bench delivers rapid-response messaging, reputation management, and cultural-moment readiness — at the speed of the news cycle. Crisis mapping happens on Day 1 of an engagement, not Day 1 of a crisis. We brief executives on stakeholder dynamics, draft response statements before they're needed, and run real-time war rooms when stories break. --- ## 12. IRL Activations URL: /services/brand-activation-experiential-marketing Chip: Events-fluent team An event without press strategy is a party. An IRL activation with press strategy is a brand moment. JBC builds physical experiences from the first sketch to deliver media coverage, creator content, and ticket revenue — not just a beautiful room. We helped Sloomoo Institute generate 1.3 billion media impressions and a million dollars in opening-week ticket sales from a single launch. That outcome was engineered — venue, format, talent, embargo, and post-event amplification all designed against a press plan, not bolted onto one. --- ## Recognition - Observer 50 Most Powerful PR Firms — 2026 - $1B+ in venture capital raised by JBC clients - 42B+ media impressions across the 2025 roster - $64M+ in affiliate revenue (2024–2025) - 8-year average tenure of longest partnerships - 3 client acquisitions where JBC led the announcement narrative ## Contact info@jbc-pr.com New York · Los Angeles https://jenniferbett.com/contact